No Coffee Breaks from Privacy Compliance - A Cautionary Tale for App Developers

  • July 07, 2022
  • Roland Hung and Ida Sherkat

In an effort to engage with customers on a deeper level, companies are increasingly investing time and resources into developing and improving their mobile applications.  Mobile applications can increase customer engagement and promote long-term business growth by making a company’s products and services more accessible to the customer and driving brand loyalty.

This article highlights that navigating this unique technological space requires companies to be aware of the consequences of potential boundless tracking of their app users and to ensure they are compliant with Canadian privacy laws.